Last updated: June 6, 2026
This Privacy Policy explains how ThePulse ("we", "us", "our") collects, uses, and shares information about you when you visit thepulseblog.com (the "Site"). We are committed to protecting your privacy and being transparent about our data practices.
We collect two types of information: information you provide directly, and information collected automatically when you visit our Site.
Information you provide: When you contact us through our Contact form, we collect your name, email address, and message content. We only use this information to respond to your enquiry.
Information collected automatically: Like most websites, we collect your IP address, browser type and version, operating system, referring website, pages visited, time spent on pages, and approximate geographic location. This data is collected through cookies and similar tracking technologies.
We use the information we collect to operate, maintain, and improve our Site; analyse how visitors use our content so we can publish better stories; deliver relevant advertising through third-party advertising networks; respond to your enquiries and requests; comply with legal obligations.
Our Site uses cookies — small text files stored on your device — and similar technologies to remember preferences, understand usage patterns, and serve relevant advertising. You can control cookies through your browser settings. Disabling cookies may affect functionality but you can still read our content.
The cookies we use fall into these categories: essential cookies required for the site to function, analytics cookies that help us understand visitor behaviour, and advertising cookies used by third-party advertising partners.
Google AdSense and Advertising: We use Google AdSense to display advertisements on our Site. Google uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our Site and other websites. You may opt out of personalised advertising by visiting Google's Ads Settings at www.google.com/settings/ads or the Network Advertising Initiative opt-out page at www.networkadvertising.org.
Google Analytics: We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects information including IP addresses, browser details, and page interactions. You can opt out using Google's Analytics Opt-out Browser Add-on.
Amazon Associates Program: ThePulse is a participant in the Amazon Services LLC Associates Program, Amazon EU Associates Programme, and Amazon Affiliate Programs in India and the United Arab Emirates — affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties.
Firebase: We use Firebase (Google) for content storage and delivery. Firebase processes data according to Google's Privacy Policy.
Netlify: Our Site is hosted on Netlify, which collects basic access logs and may use cookies to manage hosting infrastructure.
Some posts on ThePulse contain affiliate links. When you click these links and make a purchase, we may receive a small commission at no additional cost to you. We only recommend products and services we believe will provide value to our readers. Our editorial choices are not influenced by commission rates or affiliate relationships.
All affiliate links are clearly marked with appropriate disclosure on each relevant post.
We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy or as required by law. Contact form submissions are retained for up to 12 months for follow-up purposes. Analytics data is retained according to Google Analytics' standard data retention settings.
Depending on your jurisdiction, you may have the following rights regarding your personal information:
Access: Request a copy of the personal data we hold about you. Correction: Request that we correct inaccurate or incomplete data. Deletion: Request that we delete your personal data. Opt-out: Opt out of personalised advertising and analytics tracking. Portability: Request your data in a portable format.
To exercise any of these rights, please contact us through our Contact page.
ThePulse is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately and we will delete it.
Your information may be processed in countries outside your country of residence, including the United States and the European Union. We rely on standard contractual clauses and other legal mechanisms to ensure data is protected.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.
If you have questions about this Privacy Policy or our data practices, please contact us through our Contact page. We aim to respond within 48 hours, Monday through Friday.